Messaging & Online Collaboration: 10 Ways Adobe Is Transforming Enterprise Digital Experiences

By Darryl K. Taft  |  Posted 2011-02-28 Print this article Print
Introducing Adobe's CQ5

Introducing Adobe's CQ5

CQ5 from Adobe includes new modules for mobile and marketing campaign management as well as new integration with Adobe Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.
In one of the biggest enterprise announcements the company has made to date, Adobe Systems on Feb. 25 introduced its new WEM (Web Experience Management) suite, which merges Adobe enterprise technologies with recently acquired Day Software and Omniture solutions. Adobe's WEM suite is a unified Web 2.0 content management suite that combines optimized mobile experiences, integrated Web analytics, social media collaboration, digital asset management and campaign management, said Rob Pinkerton, senior director of product marketing at Adobe, in an interview with eWEEK. Moreover, the company's entrance in the WEM market marks another important milestone in Adobe's vision of delivering customer-centric solutions across organizations, Pinkerton said. The new WEM suite will help IT professionals and developers optimize digital channels to acquire new customers, gain customer insight and deliver personalized experiences across devices—leading to better conversion rates and a superior brand experience, he said. Marketers can deliver localized and relevant content for targeted multi-channel campaigns.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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