AOL Rolls Out AIM Video Service
AOL is now pushing music videos, movie trailers, entertainment news, celebrity interviews and sports highlights, through its instant messaging client.America Online Inc. is now beta testing a streaming media video service through its AOL Instant Messenger software. Dubbed AIM Video, the service will feature music videos, movie trailers, entertainment news, celebrity interviews and sports highlights. Other digital content originates from a horizontal expansion of AOLs members-only AOL Television channel that extends AIMs 36 million active users an all-access pass to proprietary comedy, news and other features. At the moment, AOL has limited content to a total of twelve clips from six different channels including: "Whats New," "Music," "Movies & TV," "News & Money," "Lifestyles" and "Sports." Content is provided by AOLs parent company Time Warner Inc., and partners such as film studios, record companies and television networks.
AOL also offers targeted marketing campaigns with an AIM bot program.
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