Adobe announced the availability of Adobe Connect 9, the latest version of its Web conferencing software.
(NASDAQ: ADBE) has announced Adobe Connect 9
, the latest version of the companys Web
conferencing software for enterprises and government agencies.
Adobe Connect 9 delivers an all-in-one
solution for producing webinars, as well as innovations in mobile-to-mobile
collaboration and mobile learning. Adobe Connect 9 for webinars helps marketers
reduce costs and dependency on IT when creating richly formatted, branded
registration landing pages, and helps optimize event promotion through
analytics capabilities. Last year, Adobe decided to focus on just two key
areas: digital media and digital marketing. Adobe Connect 9 is a bit of a
hybrid product in that it straddles both businesses.
Adobe Connect 9 is powered by Adobe CQ
Web content management and Adobe SiteCatalyst
online analytics. The product enables
the development of customized event microsites and emails, the delivery of
interactive events for up to 1,500 participants, and the measurement of
campaign and speaker effectiveness, Adobe said in a press release.
Web conferencing is now mainstream and
mission-critical across enterprises and government agencies, with organizations
counting on it for training, employee collaboration and citizen engagement,
said Arun Anantharaman, vice president and general manager of Adobe. In
parallel, the ability to collaborate from mobile devices is becoming an
imperative. Adobe Connect 9 supports forward-looking organizations by offering
a unified solution for rich webinars, eLearning and Web meetings any time,
anywhere and on any device.
Along with the new Adobe Connect Mobile 2.0,
Adobe Connect 9 also enables organizations to take their enterprise mobility
strategies to the next level with mobile-to-mobile collaboration for tablets
and smartphones. Users on Apple iOS, Android and BlackBerry PlayBook devices
now have the flexibility and power to host and collaborate in online meetings
just as they would on a desktop computer.
With the rise of mobile and the expectation
to go beyond simple screen sharing, Web conferencing requirements have evolved
notably for enterprises today, said Melissa Webster, program vice president of
Content & Digital Media Technologies at IDC. Adobe Connect has been used
by organizations to improve communication and collaboration among employees,
customers and constituents for several years. It is good to see Adobe respond
to this ongoing evolution with the latest version, including through updates to
its webinar solution.
In addition, Adobe Connect 9 for eLearning
delivers greater mobile learning capabilities, enabling instructors to deliver
virtual classes directly from devices and learners to participate from a tablet
or smartphone, the company said. The latest version supports HTML5 content,
such as that generated with Adobe Creative Suite
software, as well as SCORM 1.2 and
2004 content, widely used for Web-based learning.
Top new capabilities include customizable
event landing pages and catalogs with templates that enable quick creation of
landing pages, speaker information, registration pages and log-in pages.
Templates can be customized using rich components, including images, tables,
charts and carousels. The product also features template-based email content
and triggers. Either standard or custom, email templates can be developed
quickly and easily using new drag-and-drop capabilities. Email triggers can be
created for specified registration groups at predefined times.
Adobe Connect 9 will save money and
time when creating customized webinar landing pages with its rich, built-in microsite
creation tools, Jana Kodel, development project manager at Mrs. Fields Famous Brands
, said in a statement. In
addition, the new templates in Adobe Connect will enable my in-house team to
create engaging, branded content for each event. This is a big benefit because
it improves recruitment and the overall experience for our attendees.
The advanced analytics in Adobe
Connect 9 enable us to get actionable information in real time, said Brian
McFadden, general manager of technology services at MedPoint Communications
. It is so important to customize
reporting, especially when measuring webinar effectiveness. With Adobe Connect,
we can track from invitation to registration through attendance. With this
information, we can easily improve participation, quality of sessions and lead
Also with Adobe Connect 9, users can monitor
event engagement in real time. A color-coded meter helps event hosts track
message effectiveness. Critical information can be tracked to improve future
events. Moreover, with the products online analytics, event organizers can
analyze participant engagement and identify the most effective meeting elements
and topics. Dynamic analytics capabilities provide real-time insight into the
performance of individual marketing promotions and programs as a whole.
Additionally, Adobe Connect 9 features
advanced mobile support for meetings and training. Users can make presentations
from mobile devices, leveraging whiteboard and annotation tools and the ability
to share documents from tablets, as well as the cloud. Instructors can manage
virtual classrooms from devices with the same presenter and sharing options, as
well as breakout room controls, Adobe said.