Adobe Primetime Powers BBC Olympics Simulcast on PCs, Tablets, Smartphones and Devices
Adobe announced that the British Broadcasting Corp. will use Adobe's Project Primetime to deliver live and on-demand video of the Olympic Games to viewers across the U.K. on PCs, tablets, smartphones and devices.Adobe Systems announced that the British Broadcasting Corporation will use key components of Adobes Project Primetime to deliver live video streams and video-on-demand content of the summer Olympic Games in London across the Web and all major device types. Primetime Simulcast will allow the BBCs coverage of the Olympics and major sports events to be simultaneously streamed on desktops, smartphones, tablets and Internet-connected TVs to viewers across the United Kingdom. With Primetime Highlights, video-on-demand coverage of key sporting moments is quickly created as they happen and immediately published to desktops and connected devices.
Adobes Project Primetime is an integrated video technology platform to deliver seamless viewing experiences for ad-supported TV content across connected devices. Primetime empowers media companies to publish premium videos, insert ads and measure content across desktops, tablets, smartphones and connected TVs. The BBC is Adobes first broadcast partner to use Primetime. Addressing the increasing challenges of device and platform fragmentation, Primetime delivers content more efficiently by offering a single, end-to-end workflow that interconnects Adobes core video publishing, advertising and analytics technologies. Major components of Primetime include Adobe Auditude, the Adobe Digital Marketing Suite, Adobe Access, Adobe Media Server, Adobe Pass and Primetime Highlights. Primetime supports all major platforms including Android and iOS.