Messaging and Collaboration: Adobe's Digital Marketing Message Focuses on Social, Web Experience
Kevin Lynch, chief technology officer of Adobe, prepares for the opening keynote session of the Adobe Digital Marketing Summit 2012 on March 21 in Salt Lake City. Adobe introduced several innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization.
Adobe Systems (Nasdaq: ADBE) recently held its Adobe Digital Marketing Summit, where more than 4,000 digital marketers and representatives from leading advertisers, publishers, agencies, systems integrators and technology companies gathered to learn the latest about digital marketing trends, share best practices and network. Keynote presenters at the Salt Lake City event included Adobe CEO Shantanu Narayen; Arianna Huffington, founder of The Huffington Post; Biz Stone, co-founder of Twitter; and Brad Rencher, senior vice president and general manager of Adobe's digital marketing business. Adobe's digital marketing business continues to demonstrate significant momentum, according to several company executives. During its recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. In November 2011, Adobe announced plans to restructure to focus on the company on two primary areas: digital media and digital marketing. The Adobe Digital Marketing Summit represents the pinnacle of what Adobe has accomplished in its digital marketing push since last year. Here, eWEEK takes a look at the event to determine what the future holds for Adobe.