Startup Blue Jeans Network is offering a cloud-based solution to solve the issue of video collaboration interoperability between portfolios of such vendors as Cisco, Polycom and LifeSize.
Jeans Network, a startup that came out of stealth mode this week, is the latest
company promising to solve the thorny issue of interoperability between the
various video-conferencing offerings on the market.
Jeans officials said the company's "any(ware) video conferencing" offering will
enable people using disparate video collaboration technologies-not only enterprise-focused
products like those from Cisco Systems and Polycom, but also more
consumer-facing offerings from Skype and Google-communicate with each other
without having to worry about new infrastructures or protocols.
Blue Jeans takes advantage of the cloud, creating a meeting environment in
which visual communications users of any products can engage with anyone other
people, regardless of what products they use.
result is that video collaboration capabilities can now be leveraged by a much
wider range of people and businesses, and not just those who can afford and
manage expensive and complex technologies, according to Blue Jeans CEO Krish
Jeans Network is tearing down the walls that exist in video conferencing,"
Ramakrishnan said in a June 29 statement. "What was once an elite boardroom
technology has moved to the cloud, enabling interoperability and lower price
points. We democratize video conferencing, leveling the playing field for the
entire global workforce."
Jeans' effort comes at a time of heightened awareness around the need for
greater interoperability between the increasingly popular video conferencing
technologies. Top-tier vendors like Cisco,
-which last month announced it was buying Hewlett-Packard's video
collaboration portfolio, including the Halo telepresence products-and LifeSize
all have pushed interoperability, including the wide
adoption of standards such as H.323, H.264 and TIP (Telepresence
Interoperability Protocol). TIP was introduced by Cisco last year and adopted
by a wide range of vendors, including LIfeSize and Polycom.
addition, a number of smaller companies are pushing technologies designed to
increase interoperability. FuzeBox
unveiled Fuse Telepresence Connect, which works as a gateway for a
number of video communications products from Cisco, Polycom and LifeSize.
Through is leveraging of various standards and its Fuze Meeting Web
conferencing and video collaboration platform, FuzeBox not only can bridge the
interoperability gulf between the various technologies, but also expand video
conferencing to any computer or mobile device, including Apple's iPad and
tablets running Google's Android mobile OS.
its service, Blue Jeans Network gives users access to private, cloud-based
online "meeting rooms." Through the cloud service, users can do everything from
schedule and hosting a session to managing their own video conferences. Others
who need to join the meeting can do so either by clicking onto a link or
dialing a number. Each meeting can hold up to 10 participants, all of whom need
only access to the Internet and a video-enabled device, the company said.
the heavy work-such as the transcoding between the various protocols and
standards, security codes, and video streams-is done via the Blue Jeans
technology. It can support a variety of standards, including H.323, SIP (Session
Initiation Protocol) and PSTNaudio, and will be adding more protocol support in
Jeans officials say such easy interoperability will open up video collaboration
to a wider range of people. They pointed to a Wainhouse Research study that
said that in 2010, there 200 million video conferencing services minutes that
were used, compared with 80 billion minutes of audio conferencing units. With
such offerings as Blue Jeans' any(ware) video conferencing offering, that could
find traction among some currently using audio-only offerings.
company began field trials of the offering in early 2011, and went public with
the trials in April. It no has about 4,000 subscribers in about 500 companies,
and has seen about 6,000 meetings.
the same day that Blue Jeans unveiled its offering, the company also announced
a partnership with telecommunications vendor Deutsche Telekom. More details on
the partnership will be released later.