Citrix Adds Social Networking Collaboration Cloud Service With Podio

By Chris Preimesberger  |  Posted 2012-04-11 Print this article Print

Citrix, which is moving more into cloud services but best-known for its virtual desktop infrastructure products and services, said it bought the privately held, Denmark-based company to upgrade its cloud-related application options for SMBs.

A growing number of enterprises are realizing the value of providing a social-networking intranet for their employees so that they can more easily collaborate on--and monitor the progress of--various projects.

Seeing a clear market opportunity, virtualization software provider Citrix April 11 acquired Podio, a company that provides exactly that: cloud-based work-collaboration software that runs as a social network inside small and midsize enterprises.
Citrix, which recently has been adding new cloud services but is best-known for its virtual desktop infrastructure products and services, said it bought the privately held, Denmark-based company to upgrade its cloud-related application options for small and midsize businesses (SMBs). Terms of the deal were not disclosed.

Podio is little-known in the United States, but will get some attention now that it is part of Santa Clara, Calif.-based Citrix.

Real-time Status Updates for Projects

Podio provides real-time status updates and features the ability to link to, share, manage tasks, comment and give feedback inside business processes. Using these status updates, teams can manage all kinds of business processes and associated workflows using preassembled apps from Podio's free app market. Go here to explore the market.

In addition, Podio's collaborative work platform integrates, or can be embedded, into other services that serve as standards in various markets. These include traditional enterprise or business software (such as PowerPoint, Word and Excel) as well as cloud-based data storage, online collaboration and content tools. Examples include Box, SugarSync, Campaign Monitor, Evault, Dropbox, Evernote, FreshBooks, Google Apps, Google Docs, Instapaper and Zendesk.

"Citrix can help us scale to meet demand at a speed that would not be possible otherwise,"  Podio CEO Tommy Ahlers said.

Citrix said it will reveal more of its plans for Podio and collaboration strategy at the Synergy conference in San Francisco May 9-11. 

Chris Preimesberger is eWEEK's Editor for Features and Analysis. Twitter: @editingwhiz

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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