Communication Can Take the Bite Out of Phishing
For companies trying to get their message to business partners, customers and prospects, simply complying with CAN-SPAM legislation may not be enough. The reason: Many spammers are going phishing.For companies trying to get their message to business partners, customers and prospects, simply complying with CAN-SPAM legislation may not be enough. The reason: Many spammers are going phishing. Phishing, the latest spam trend, occurs when e-mail masquerading as a message from a real company directs recipients to a false Web page that looks identical to the real companys Web site. Phishing is a significant step in the transition of spam from nuisance and productivity speed bump to a potentially huge fraud problem. Phishing messages have already targeted PayPal, an eBay Inc. company; Citigroup Inc.; and FleetBoston Financial Corp., among many others. Finding these messages and stopping them cold is the bread and butter of e-mail spam filters, but any company with a popular brand that uses credit card or financial account information is a potential victim of this kind of identity theft.
eWEEK Labs believes IT managers should take a hint from this new technique and get closer to the marketing department with advice on improving reliable communication with current customers and potential customers. For example, PayPal, Citibank and Fleet have posted messages on their Web sites that outline how these companies communicate with customers. The sites also discuss ways real PayPal or Citibank representatives contact customers to check on account status.