ETC Show Highlights Issues Facing E-Mail

By Cameron Sturdevant  |  Posted 2004-07-12 Print this article Print

The first e-mail technology conference spotlighted new ways IT staffs can use e-mail and IM to foil spam.

The first e-mail technology conference, held in San Francisco last month, aimed to explore such issues as using e-mail as a marketing channel and as a productivity platform, but it ended up bogged down talking about spam.

Its understandable that, like the Inbox event before it, the conference had a hard time getting beyond the issue of unsolicited and unwanted e-mail. After all, the unresolved problem of spam is a threat to the overall stability of e-mail as a communication channel. Nevertheless, eWEEK Labs experience at ETC showed that IT managers clearly should start looking for new ways to use e-mail and messaging to combat spam.

It is important to note that during the same week ETC convened, there was an announcement that the niche conference had been sold to the sponsors of the newly minted Inbox e-mail conferences. (For eWEEK Labs look at Inbox, go to

Although controlling spam and addressing new ways to use e-mail are growing concerns, we believe there isnt a great enough diversity of technologies, products or services to support two niche shows. We expect to see only one such show next year and hope that it will combine the best of Inbox and ETC.

Next Page: Messaging will evolve.

Cameron Sturdevant Cameron Sturdevant is the executive editor of Enterprise Networking Planet. Prior to ENP, Cameron was technical analyst at PCWeek Labs, starting in 1997. Cameron finished up as the eWEEK Labs Technical Director in 2012. Before his extensive labs tenure Cameron paid his IT dues working in technical support and sales engineering at a software publishing firm . Cameron also spent two years with a database development firm, integrating applications with mainframe legacy programs. Cameron's areas of expertise include virtual and physical IT infrastructure, cloud computing, enterprise networking and mobility. In addition to reviews, Cameron has covered monolithic enterprise management systems throughout their lifecycles, providing the eWEEK reader with all-important history and context. Cameron takes special care in cultivating his IT manager contacts, to ensure that his analysis is grounded in real-world concern. Follow Cameron on Twitter at csturdevant, or reach him by email at

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