Blogs, Wikis, RSS to Get Commoditized

By Clint Boulton  |  Posted 2008-10-10 Print this article Print

Specifically, Young said blogs will fall to the lowest average cost per enterprise among Web 2.0 tools because free open-source applications, such as Automattic's WordPress blogging software, provide fine alternatives. Wikis meanwhile are so commonplace already that those trying to sell more may have to cut prices just to get in the door.

In 2007, the average enterprise in North America paid $16,100 for a wiki deployment. By 2013, Young said he expects the average enterprise to pay just $7,400 for a wiki deployment. Again, commoditization will drive this price cut.

However, he said spending on enterprise RSS technologies will increase in the short term as these feeds evolve to play a critical role as Web 2.0 middleware, then fall over the long term, as RSS is slowly replaced by mashup technologies.

Mashups will grow in both use and cost, he said. After all, penetration of mashups is low, thanks to confusion about how to implement such tools. Market maturation will be a boon for mashup vendors. Young notes:

In 2007, Forrester estimates that the few enterprises with mashup deployments paid an average of $76,500 per deployment, with the lion's share earmarked for mashup platforms like those from JackBe, IBM, and Serena Software. Forrester expects that price to nearly double to $143,400 per engagement by 2013.

Young expects social networking to feel a major pinch from Microsoft's SharePoint upgrade in 2009. As with the blogs and wikis, social networking will be commoditized quickly over the next five years.

I can't agree more with Young's conclusions, particularly around commoditization, but I can't help but think his estimates will shrink over the common months given the precarious footing Web 2.0 companies will be on.

As vendors' corporate clients slash staff, the blog and wiki requirements will decrease, though what verticals and how many employees they will lose is unclear at this stage.

It will be interesting to see how Forrester revises its estimates in light of the economy in the coming months.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel