The Quest for a
Registry Solution"> The Direct Marketing Association also applauded the FTCs announcement. The New York-based DMA has maintained that a Do Not E-mail registry would restrain e-commerce more than it would stop spam. "It is imperative that there will be an authentication system in place so that consumers and regulators can determine who sent the e-mail and take appropriate action," said Jerry Cerasale, the DMAs senior vice-president for government affairs, in a statement.Wong said the CallerID/SPF group, now known as the MARID (MTA Authorization Records in DNA) working group, would continue to look for ways to work with Yahoos cryptography-based Domain Keys effort."I agree cryptography is necessary in the long run; its just harder to deploy, so we need to do this first," he said.´ Meanwhile, the FTC said it studied three possible registries: a registry containing individual e-mail addresses; a registry containing the names of domains that did not wish to receive spam; and a registry of individual names that requires all unsolicited commercial e-mail to be sent via an independent third party that would deliver messages only to those e-mail addresses not on the registry. The Commission said it reviewed registry proposals from some of the nations largest Internet, computer, and database management firms, and consulted with more than 80 individuals representing more than 50 organizations including consumer groups, e-mail marketers, anti-spam advocates, and others. It also demanded information from the seven ISPs that control over 50 percent of the market for consumer e-mail accounts, and retained the services of three of the nations pre-eminent computer scientists before drawing its conclusions. "Without effective authentication of e-mail, any registry is doomed to fail," the FTC report concluded. "With authentication, better CAN-SPAM Act enforcement and better filtering by ISPs may even make a registry unnecessary." Check out eWEEK.coms Messaging & Collaboration Center at http://messaging.eweek.com for more on IM and other collaboration technologies.