Facebook purchased Push Pop Press, presumably to boost the user experience for users. It shouldn't be perceived as a salvo against Apple and Amazon's e-book businesses.
Facebook August 2 attracted a lot of attention for
acquiring Push Pop Press, with media assuming the company wanted to get into
the electronic book space led by Amazon.com and Apple.
interactive books for the iPad, iPhone and other smartphones. The company is
best known for publishing Al Gore's "Our Choice," which includes
interactive graphics, as well as text,
audio and video.
"Now we're taking our publishing technology and
everything we've learned and are setting off to help design the world's largest
book, Facebook," according to a note from Push Pop Press Co-founders Mike
Matas and Kimon Tsinteris."
However, that doesn't mean Facebook is going to start
publishing e-books, according to Matas and Tsinteris, who added:
Facebook isn't planning to start publishing digital books, the ideas and
technology behind Push Pop Press will be integrated with Facebook, giving people
even richer ways to share their stories. With millions of people publishing to
Facebook each day, we think it's going to be a great home for Push Pop
Facebook added: "We're thrilled to confirm that
we've acquired Push Pop Press, a startup whose groundbreaking software changes
the way people publish and consume digital content."
the social network just wanted the Push Pop co-founder
responsible for designing some of the popular iPhone software for Apple.
Both Matas and Tsinteris worked at Apple, but it was Matas who designed
Delicious Library, the books-on-a-shelf interface Apple uses to display media
in iTunes, iBooks and other applications.
What will that mean for Facebook users? The New York Times noted
the move appears to be in step with Facebook's
not-so-secret mission to put more entertainment perks in front of its users.
Facebook pushes games from Zynga and others, as well as the occasional movie, such as "The Dark Night," to users
The reason for that theme is clear: increased user
engagement, which leads to greater ad revenues. Movies are longer than shared video clips, and some people spend
hours playing games in Facebook.
This boosts the ad-serving opportunities for
Facebook, which means more sales for the company. More ad sales will
competition versus Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT) and
others, not so much Apple (NASDAQ:AAPL) or Amazon (NASDAQ:AMZN,
which don't rely heavily on advertising.
As a result of the acquisition, Push Pop will cease
publishing new titles and building out its publishing platform.
fans needn't fret. Push Pop said "Our Choice" will remain available
for purchase, with future profits donated to The Climate Reality Project.