Facebook presents businesses and enterprises with an added opportunity to connect with their core audience via new public profiles, which allow for the posting of status updates, videos, photos as for individual profiles. Although considered one of the dominant players in the social networking, messaging and collaboration realm, Facebook faces potential challenges as other organizations look to seize upon its potentially revenue-rich market share.
Facebook announced on March 4 the launch of new profiles for public figures
Such profile pages might belong to large companies or famous politicians,
but will function like the user pages already present on the site. These new
profiles will let their administrators post status updates, videos and photos,
as well as provide information to users via a real-time news feed.
This could provide opportunities for an enterprise to develop a closer and
more responsive relationship with its customers, and perhaps its employees.
Click here to read about
controversial changes to Facebook's Terms of Service.
"Over the past five years, Facebook has evolved to make sharing
information more efficient and to give people more control," Mark
Zuckerberg, founder and CEO of Facebook,
wrote on the site. "This year, we are going to continue making the flow of
information even faster and more customized to those you want to connect and
communicate with, no matter how broadly or privately."
Facebook has been undergoing a number of major changes lately. On Feb. 26, the
site opened its Facebook Principles and Statement of Rights and
Responsibilities to user review and vote,
in response to a popular backlash
over attempted changes to its Terms of Service.
The site has also opened itself further to developers, as with the
release of new interfaces for Facebook Platform designed to allow tinkering
with a range of Facebook applications.
Users will also see new changes to their home page. Facebook is extending
more granular control to individuals, allowing them to filter which friends'
information they want to view, stream posts in real time, and see
"highlights" from photo albums and upcoming events.
In keeping with Facebook's latest stab at openness, users are invited to
give feedback on what they think of the new home page through this preview site.