Facebook, Groupon, LivingSocial, Google Vie for Deals}

Unless Google finds a way to successfully surface Offers in Gmail or Google Maps, it will have a hard time keeping up no matter what discounts it delivers.

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By Clint Boulton  |  Posted 2011-04-30 Print this article Print

BIA/Kelsey said U.S consumer spending on deal-a-day offers will grow from $873 million in 2010 to $3.9 billion or possibly $6 billion by 2015. "We expect this to continue as companies in the space are rapidly adding markets and increasing total user count," said Mark Fratrik, vice president, BIA/Kelsey.

"They are also subdividing existing metros to provide deals closer to where users live, which we believe will help offset any drop-off that may occur due to consumer fatigue as the novelty of the form fades."

Sounds as if Facebook, Groupon, LivingSocial and Google can enjoy some serious success in local deals for the next few years.


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