Facebooks Mark Zuckerberg Sounds Off at F8 - Mistakes Have Been Made
"There are a lot of mistakes that we've made and things that we've learned that we need to do differently. I think we can all agree that we don't want an ecosystem full of applications that are just trying to spread themselves virally and not further our movement."
This was Zuckerberg's apology for letting programmers write too many spammy apps when Facebook Platform was launched in May 2007. (People quickly grew tired of invitations to chuck virtual sheep.) Facebook is now offering incentive programs to encourage developers to write better apps.