Getting Fried By Spam
eLABorations: Technology married with strict e-mail policies has been the most effective weapon against spamHow many times a day do I need to consider refinancing my mortgage at an astonishing low rate!, getting listed on the International Executive Guild CD-ROM, or losing weight instantly? If you look at my e-mail Inbox, apparently I need to do things multiple times an hour. According to Ferris Research Inc., 10 percent of a typical users e-mail today is spam, or unsolicited commercial e-mail. And itll only get worse. Ferris estimates the traffic associated with spam is doubling every four months, as are the associated costs, including lost worker productivity. This means if you send e-mail to me and never hear back, Ive got a good excuse. Your important message was sandwiched between an offer to have Viagra delivered to my office, and correspondence from two lovely ladies billing themselves as Tasty Tarts. There is a glimmer of hope, however. Legislators are trying to make it easier for you and me to opt out of junk e-mail. Theres a bill in the U.S. Senate that could create the first U.S. law directly addressing spam. And the FTC is going after e-mailers who use misleading subject lines or make untrue statements.
Unfortunately, most spam-haters and IT managers trying to stem the flood of e-mail cant wait for regulators to decide how they want to handle spam. Theyre drowning right now.