News Analysis: The public beta of the new Google+ social network is all the rage and generating plenty of buzz among those who have tried it. But over the long-term, it will fail to unseat Facebook.
decision to try its luck one more time in the social market with its Google+
platform is somewhat surprising. Over the last several years, Google has
attempted to vanquish top players in the social market with the help of Orkut
and Google Buzz. In both cases, it failed, even though those services are still
with Google+, many believe the search giant is delivering the best social
experience it ever has. The project boasts several features, including group
support and video chatting, that, some say, help it trump Facebook. However,
Facebook allows for group support and
the social network added video calling last week
. In some areas, Google+
and Facebook appear to be in a dead heat.
when it comes to long-term success, the two services are anything but even. As
nice as Google+ is, and as sensational as some stories about it are, the social
project will never be able to take Facebook down as the top platform in the
market. Facebook delivers far too many benefits and is simply too big for
Google+ to vanquish.
on to find out more about why Google+ will never smack down Facebook:
1. 750 million users (and counting)
to Facebook, it now has more than 750 million active users around the globe.
More important, all of those users are actively using the site each month. That
is an impressive feat, and it becomes all the more daunting for Google when one
considers that its Google+ project has
about 10 million users
. If Google wants to take down Facebook, it has a
long way to go.
2. Don't forget the enterprise
many people like to compare consumer use of Facebook and Google+, it's
important to keep in mind that companies also play an integral role in the
success of the world's largest social network. Companies around the globe have
created, or will create, pages that allow them to promote their brands, engage
customers, and more. Google+ isn't so well-equipped for that right now. The
corporate world might just be Facebook's ace in the hole.
3. Google's past problems
issues in the past will come back to haunt it eventually
. When Google Buzz
launched, the search giant had egg on its face after privacy advocates
complained that the service automatically shared information publicly about who
a user contacted most often. What's more, Google has faced privacy issues on
several of its platforms, including its advertising, StreetView, and others.
Both inside the social sphere and out, Google has faced privacy troubles and
that might be enough for some users to balk at joining its latest social
4. Facebook isn't MySpace
some comparisons are being made between Facebook and MySpace, saying that the
world's largest social network could be hacked down the way it overcame
MySpace. The only issue is,
Facebook isn't MySpace
. It has more users, companies are more engaged and
there are no signs that people are getting fed up with it. The only fair
comparison between Facebook and MySpace is that at one time they were both big
and dominant. Anything beyond that is a red herring.