Google Closing Buzz, Jaiku in Latest House Cleaning
Google is shuttering Google Buzz, Jaiku and some developers tools to put more emphasis behind Google+ and other endeavors, part of the company's "more wood behind fewer arrows" strategy.With Google+ hitting more than 40 million users since its June 28 launch, Google (NASDAQ:GOOG) Oct. 14 said it was shuttering social network services and other developer products.
Leading the short list is Google Buzz, the social networking service that was the company's first serious attempt at challenging Facebook or Twitter by allowing users to share status updates with their Gmail contacts. However, Buzz engineers failed to properly account for users' privacy requirements.
Buzz and the Buzz API are being nixed in favor of Google+. Users won't be able to create new Google Buzz posts, but they will be able to see their legacy posts on their Google Profile and download them for posterity via the Google Takeout data export application. Bradley Horowitz, Google's vice president of product management, commented on what Google learned from Buzz privacy debacle on Google+ (of course), noting: "What did we learn from Buzz? Plenty. We learned privacy is not a feature... it is foundational to the product. And this awareness gave us the resolve to design privacy in from the very beginning, which led to Circles for sharing the right information with the right people, as well as transparency around which parts of your profile can be seen by whom... "With the majority of Buzz users now here on Google+, it became obvious that all of our attention should be focused on this community." The company also nixed Jaiku, the mobile social service it acquired in 2007 to let friends send updates on their status to other friends. A poor man's Twitter, Jaiku never gained much traction beyond its early core users after Google failed to develop it. Jaiku was shunted to Google's App Engine platform in 2008 and will go the way of the Dodo bird on January 15, 2012, though Google will allow users to export their data from Jaiku. It isn't clear if Takeout will enable this data migration. Google is also canning social widgets in its iGoogle personalized homepage, essentially because they're redundant now that Google has Google+ to offer its users. Those features will also be shuttered Jan. 15, 2012. Also on Jan. 15, Google is getting rid of Code Search and the Code Search API, which was apparently created to help developers search for open-source code all over the Web. Google's University Research Program for Google Search, which provides API access to the company's search results for some academic researchers, will also close on Jan. 15 next year. Last but not least, the Google Labs site has shut down, fulfilling a pledge Google CEO Larry Page made on the company's July earnings call to "put more wood behind fewer arrows," or focus on core products. Page has been on quite the mission for fewer arrows. Page closed Google Health, PowerMeter and the company's Slide social software unit since taking the helm from now-Executive Chairman Eric Schmidt in April.