Google+ Gets Tighter With YouTube, Chrome
Google created a YouTube player for Google+ that lets users stream music and videos from a pop-up window via the social network. Also, two new Chrome extensions let users +1 pages and check notifications right from the browser.Google's (NASDAQ:GOOG) YouTube video sharing property and Chrome Web browser have both been more closely integrated with Google+, the company's young social network.
Since its June launch, Google+ users have been able to watch YouTube videos with their friends, family or colleagues via the Hangouts group video chat application, which enables up to 10 users to watch YouTube clips, music videos or even movies and discuss them in real time. Google in August added the ability for YouTube users with Google+ accounts to start Hangouts right from YouTube with the click of a button.
Google also added two new Google+ Chrome extensions. The +1 button extension lets users +1 any Web page and share it with their Google+ Circles. The notifications extension lets users check their Google+ notifications while they browse the Web. These YouTube and Chrome tools are the kind of features Google CEO Larry Page and Google+ Senior Vice President Vic Gundotra referred to as shipping the Google in Google+, a euphemism for splicing more of the company's Web services with the social network. Google has also integrated Google+ with Gmail, Search, Google Reader, Google Maps and Google News, among other combinations. With this layered, integrated approach, Google is essentially rebuilding its brand as the premier search engine to becoming the premier social destination online. However, it has to compete with Facebook and its massive network of 800 million-plus users worldwide to carve out a piece of social real estate. At 40 million-plus users and counting, Google has a ways to go. But integrating Google and Google+ is an essential start.