For Google to have the chance to shove rival e-mail clients out of the way
on mobile devices, push has to come to Gmail.
That's what happened Sept. 22 as Google released push mail support for Apple
iPhone, iPod Touch and Windows Mobile-based smartphones in its Google
Sync product.
E-mail suffers some degree of latency when negotiating a packet path from
mail servers to the e-mail clients they reroute mail to. This Google Sync push
play means e-mail that pings Google's mail servers will automatically be pushed
to users' Gmail accounts.
So users shouldn't have to refresh their Web browser to see the freshest
e-mail messages, which they will see "very quickly," according to
Raju Gulabani, product management director for Google Enterprise, who noted:
"Apps customers who love native mobile applications can now get push
mail, contacts and calendar across the major corporate devices: BlackBerry,
iPhone, Windows Mobile and, of course, Android. With the over-the-air,
always-on push connections, e-mails and changes to calendar events and contacts
are reflected very quickly on their phones."
Google released Google Sync in February to let users synchronize their
Gmail Contacts and Google Calendar with their iPhone, Windows Mobile and Nokia
S60 devices.
However, push Gmail support was a glaring omission, particularly because
Google already enables Gmail push on Android and RIM BlackBerry devices (via
the Google Apps Connector for BlackBerry Enterprise Server).
With Gmail push coming for iPhone, Google has plugged a hole for users of
the hottest smartphone in the world, and one that roaming business workers
continue to use to connect with colleagues, customers, partners and other
parties for work and pleasure.
Google Sync is free to all Google Apps customers and can be enabled by domain administrators in the U.S. English version
of the administrative control panel. Push Gmail is already enabled for Google Sync
users of iPhone and Windows Mobile devices. Here's how to set it up.
Read more takes about push Gmail on TechMeme.