Group Founder Charlene Li told eWEEK
Circles, the manual social graph creation tool, and Sparks, the interest group
feature, provide significant ad targeting tools for Google's advertising base.
don't have to "win" over Facebook; they simply have to have better
quality engagement to command higher advertising rates," Li said.
"Blows Facebook hypertargeting away."
Karsten Weide said Facebook remains the best platform with which to create a
marketing dialogue between businesses and consumers, where any ad shown to a
user is shown to their connections across a network of over 750 million users.
what Google is trying to replicate, and must replicate to be successful in
display advertising," Weide said. "Social networking functionality
attracts more users, makes them return more often, open more pages and spend
more time on a given service."
In ad business
parlance, social creates more audience reach, more inventory, more engagement
and better targeting, all of which translates into greater advertising revenue,
Google's great brand and distribution-there are 1 billion searchers and
hundreds of millions of users of other Google Web services-will help Google in
this respect. Google could bolster + by adding tools that let developers run
applications on Google+, similar to Facebook Platform.
in Google+'s favor may be the Facebook fatigue factor: Consumers may be tiring
of only one major social-network distribution platform. And the advertisers
want to be where the people are.
might help Plus is that there seems to be growing disenchantment among users,
both with Facebook's utility and its penchant to force them to openness,"
Weide wrote. "Facebook's de facto SNS monopoly is potentially bad for
consumers and bad for the industry."
certainly confident in Google+'s money-making potential, noting on the Q2 call
that the company has "tons of experience monetizing successful products
over time. Well-run technology businesses with tremendous consumer usage make a
lot of money over the long term."
and financial investors keenly watching Google's rising costs certainly hope so.