Key Factors for Unified Communications Success

By Gunjan Bhow  |  Posted 2010-07-06 Print this article Print

Key factors for unified communications success

Some common themes emerged from the survey, as those individuals who had achieved successful deployment at their organization offered their thoughts on what factors contributed to the achievement.

While training was not as big a headache as anticipated, it was still critical for successful deployments. Training was necessary to help users understand basic endpoint device functionality and to enable them to customize options and solve basic issues on their own.

Similarly, IT staffs needed to be trained so that they could quickly resolve problems that were escalating. Those surveyed cited IT staff and user training as the most common issues related to UC deployment (48 percent and 45 percent, respectively).

To meet the varied needs of users across the enterprise such as road warriors, telecommuters and cubicle workers, those surveyed found that it was necessary to do hands-on evaluation of a broad range of endpoint devices in the planning stages.

Acceptance of the endpoint device was critical in successful deployments, as it was the piece that connected users to the UC infrastructure. The IT workers surveyed found that if employees couldn't easily and comfortably use their endpoint device, they did not adopt the UC technology as a whole.

An IT decision maker at a company in the entertainment industry noted, "At the time (of UC endpoint device selection), we thought the devices would just work and there would be no need to spend time comparing the differences. We saw them as a commodity. We no longer think this way."

Gunjan Bhow is Vice President and General Manager for Unified Communications at Plantronics. In this role, Gunjan is responsible for overall strategy and management of initiatives that enable enterprises to take full benefit of software-based communications. Gunjan brings close to 20 years of experience in rich media software and IP-based communications, covering both consumer and enterprise markets as well as software and hardware. Prior to joining Plantronics, Gunjan was vice president of marketing at Actiontec Electronics where he launched a business that extended the usage of Skype to traditional phones, mobiles and enterprises, being the first-of-kind products in each category. Prior to Actiontec, Gunjan was director of platform product strategy at Microsoft Corporation. In this role, Gunjan led product strategy and business planning for Microsoft's digital TV software, which resulted in millions of deployments. Prior to Microsoft, Gunjan led venture capital investments for Telesystem. His focus was working on emerging mobile data solutions with wireless operators. Gunjan has spoken at conferences worldwide on digital media. Gunjan holds a Bachelor's degree in Electrical Engineering and Computer Science from the University of California at Berkeley and an MBA from Harvard Business School. He can be reached at

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