IM Vendor WiredRed Pushing Into Web Conferencing

By Matthew Hicks  |  Posted 2003-12-15 Print this article Print

WiredRed Software announces availability of its conferencing software and makes plans to better combine IM, presence and online meetings.

WiredRed Software Corp. on Monday expanded into the Web-conferencing market by announcing the availability of a standalone application in the space and plans for integration of conferencing with its enterprise instant messaging platform. Called e/pop Web Conferencing, the new software offers the ability to share desktops, applications, documents and PowerPoint presentations as well as multipoint audio and synchronous video-conferencing features. WiredRed, of San Diego, is targeting the product at enterprises seeking an alternative to Web-conferencing services, or conferencing that is integrated into larger collaboration software packages, said WiredRed CEO Allen Drennan.
"Theres been a relegation of these technologies for sales and marketing and for training and e-learning," Drennan said. "Theres been a difficultly in moving beyond those uses because its too costly or too complicated to get ad hoc meetings going."
WiredRed approaches Web conferencing from an enterprise IM and presence background with its flagship e/pop software suite. By the middle of next year, the company plans to upgrade that IM and presence line to e/pop 4.0 and to integrate Web conferencing within it so users will be able to launch a conference by right-clicking on the names of colleagues, Drennan said. Bond Street Capital, of Agoro Hills, Calif., started using e/pop Web Conferencing three months ago and already is finding it useful for launching online meetings on the fly, said Joe Forman, a principal at the commercial real estate lender. Forman has tried various Web conferencing services and software over the past two years and chose e/pop because it had more reliable connectivity and better ease of use than other systems. "I have formal meetings maybe 30 percent of the time, and the other times I may be on the phone and decide then that I want to do an online presentation," Forman said. "In most of those other programs it wasnt easy to do that." Since Bond Street already uses e/pop for IM, Forman said that better integration between IM and Web conferencing will simplify the launching of impromptu Web meetings. Conferencing vendors increasingly are combining their offerings with IM. WebEx Communications Inc. in October launched integration with Yahoo Business Messenger. Microsoft has said it plans this month to better integrate its Office Live Meeting Web conferencing service and its Windows Messenger IM client as one of many steps it is taking toward combining conferencing, IM and presence. In an interview with, Microsoft officials announced plans to integrate Office Live Meeting with its Windows Messenger IM client. Click here for more information. WiredReds e/pop Web Conferencing software runs on Windows 95 and up on the client side, and the server is available for either Windows or Linux, Drennan said. Pricing starts at $2,000 per year for a maximum of five concurrent users and $4,800 a year for a maximum of 25 concurrent users.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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