Jive Software on June 14 struck deals with Google and Twitter to fortify its position versus IBM, Cisco and others in the enterprise collaboration software market. The company said at the Enterprise 2.0 show it has licensed Twitter's Firehose feed of 65 million daily tweets and is launching a lightweight version of its Social Business Software Suite on the Google Apps Marketplace.
Jive Software on June 14
with Google and Twitter to fortify its position versus IBM, Cisco
and others in the enterprise collaboration software market.
Jive makes a Social Business Software suite that blends applications
for collaboration social networking and social media monitoring and other tools
in one increasingly integrated palette.
The company said at the Enterprise 2.0 show it has
licensed Twitter's Firehose feed of 65 million daily tweets in an effort to
help customers of its Social Business Software suite find and understand what the social
media world is saying about their brand.
Users will see tweets scrolling on
their screen through the Jive Market Engagement
social media monitoring and collaboration
tool, giving Twitter a rare inroad into the enterprise at a time when the consumer and enterprise Web are converging.
Jive also launched a lightweight, Web-based version of SBS
to the Google Apps Marketplace
, the enterprise application
for Google Apps.
The Marketplace lets Google Apps users integrate business
apps into the existing collaboration tools within Apps. This will expose Jive SBS
to potentially two million Google Apps business users who can try Jive for free
and launch it from Google Apps.
Jive, which overhauled
its platform last October but is frequently fine-tuning the way it
packages, also launched a Jive What Matters dashboard to put relevant
information about collaborators on a single page.
Jive What Matters offers a "Now" section, an aggregated
view of activity and information from the Web, legacy systems and other social
sources; a "My Communications" section for relevant comments and
direct messages; and "My Actions," a summary of action items, alerts
and project notifications. GigaOm offers a peak of this dashboard here
The company, who just tabbed Tony Zingale as the new CEO,
also launched the Jive Apps Market application gallery to let cloud application
providers, third-party developers and system integrators build software on
This inclides Jive Widget Studio, which lets employees add
Open Social widgets such as YouTube videos, Facebook pages, Twitter feeds and
Flickr streams. The Jive Widget Studio will be available next month to Jive
customers with Jive 4.5 and later.
The big news here are Jive's partnerships with Twitter and
Google. Letting customers mine the massive tweet base of 190 million users is a
big step in bridging the gap between the consumer Web and the enterprise.
Though how important this is is debatable as many of the
so-called consumer users on Twitter are also avid enterprise social media
Jive's inclusion in the Google Apps Marketplace provides
a larger outlet into which Jive can offer its tools. While there are only 2
million business users on Google Apps, Google claims there are more than 30 million
Google Apps users.
With Jive using Google as a sales platform, business
users will have an alternative to Google Apps. This makes the move a gutsy
surprise by Google.
All told, these moves should fortify Jive's position versus IBM,
Microsoft, Cisco and Google in the market for enterprise collaboration
software. Jive is an independent David that may have the clout to
compete with the market Goliaths.