LashBack Unsubscribes Spammers

 
 
By Cameron Sturdevant  |  Posted 2004-06-28 Email Print this article Print
 
 
 
 
 
 
 

LashBack's software will become more practical when authentication systems can accurately tie sender identity to e-mail messages.

On June 15, the Federal Trade Commission told Congress that a national Do Not E-mail list is not feasible at this time.

In deciding that a secure Do Not E-mail list is not possible, the regulators at the FTC made the right choice. A list of valid e-mail addresses would be a veritable spam bonanza, too tempting for hackers to ignore.

Click here to read Security Center Editor Larry Seltzers take on the FTCs decision.
IT managers dont have to worry (at least for now) about checking a national Do Not E-mail list when generating an e-mail campaign. However, companies must still maintain an internal unsubscribe list and must continue to honor the Do Not E-mail clause of the CAN-SPAM Act.

IT managers should keep an eye on authentication and reputation services that will likely form the backbone of future anti-spam measures. One product that is worth checking out is LashBacks namesake software, which costs $3.99 per month per user in-box, or $29.99 per year. In a nutshell, users highlight spam, click a button and e-mail is deleted. A note is sent to LashBack, and LashBack handles the unsubscribe.

Like CAN-SPAMs Do Not E-mail clause, LashBack will become more practical when authentication systems can accurately tie sender identity to e-mail messages. (DigiPortals ChoiceMail, reviewed here, provides such capabilities.) Until then, forged headers and faulty unsubscribe links will hamper efforts to quell the rise of spam.

More information about LashBack is at www.lashback.com.

Check out eWEEK.coms Messaging & Collaboration Center at http://messaging.eweek.com for more on IM and other collaboration technologies.

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Cameron Sturdevant Cameron Sturdevant is the executive editor of Enterprise Networking Planet. Prior to ENP, Cameron was technical analyst at PCWeek Labs, starting in 1997. Cameron finished up as the eWEEK Labs Technical Director in 2012. Before his extensive labs tenure Cameron paid his IT dues working in technical support and sales engineering at a software publishing firm . Cameron also spent two years with a database development firm, integrating applications with mainframe legacy programs. Cameron's areas of expertise include virtual and physical IT infrastructure, cloud computing, enterprise networking and mobility. In addition to reviews, Cameron has covered monolithic enterprise management systems throughout their lifecycles, providing the eWEEK reader with all-important history and context. Cameron takes special care in cultivating his IT manager contacts, to ensure that his analysis is grounded in real-world concern. Follow Cameron on Twitter at csturdevant, or reach him by email at cameron.sturdevant@quinstreet.com.
 
 
 
 
 
 
 

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