LinkedIn continued its mini acquisition spree, grabbing Gmail contact-management service Rapportive for an undisclosed sum.
social network LinkedIn (NASDAQ:LNKD) has acquired startup Rapportive
which makes a browser plug-in that injects contact information from social networks
such as Facebook, Twitter and LinkedIn and into Google's (NASDAQ:GOOG) Gmail
displays Twitter tweets and other status updates in a toolbar alongside Gmail.
The app, which LinkedIn will maintain, is similar to software offered by Xobni,
Google's People Widget for Gmail and other lightweight apps that are attempting
to make users' in-boxes more social.
companies were founded on the premise that Microsoft's Outlook, Gmail and Yahoo
Mail don't provide enough intelligence about users' personal and professional
contacts to be truly useful in boosting social engagement.
terms of LinkedIn's deal for Rapportive were not disclosed. AllthingsDigital,
which broke the news, said
the deals costs in the low teens of millions of dollars.
It isn't yet
clear how LinkedIn will leverage Rapportive's technology and talent. Rapportive CEO Rahul Vohra wrote in a bubbly blog post
that he hitched his company's wagon to LinkedIn because both care about their
users first and foremost.
supplied this complimentary comment after Rapportive CEO announced the deal on
his company's blog:
always on the lookout for companies with the talent, technology or services
that have the potential to accelerate our product road map. Rapportive does a
great job at delivering relevant information in a platform that is universally
used by professionalsemail. It's very much in line with LinkedIn's mission to
make professionals more productive and successful in their careers."
proven successful enough in that regard. Through a combination of advertising
and selling hiring solutions to professional recruiters, the company went
public last May. LinkedIn's opening IPO price of $83 surprised the high-tech world
month, the company reported fourth-quarter income and revenue that beat Wall
. Net income was $6.9 million and revenue came in at
$167.7 million, more than doubling from $81.7 million in the same period in
deal isn't the first time LinkedIn has dipped its toe in the contact management
pool. The company acquired Connected
contact management last October.