Messaging & Online Collaboration: Meltwater Buzz Engage Lets Businesses Get Social

By Darryl K. Taft  |  Posted 2011-07-11 Print this article Print
Social Inbox

Social Inbox

Similar to an email inbox, Engages Social Inbox consolidates direct social communications in one place. Companies can immediately see social conversations they need to address, such as Twitter @-mentions or replies and direct messages, and Facebook page wall posts and comments. With Social Inbox, users can immediately respond to these communications, share them with others, or assign them to others for follow-up. Engage puts all direct conversations in one place for immediate prioritization and enables users to sort communication by date, author, rank or impressions.
The Meltwater Buzz Engage Module from the Meltwater Group fuses social customer relationship management and social-media monitoring to make social conversations actionable and measurable. Announced in June, the Engage module extends Meltwater Buzz's social-media monitoring platform. Engage helps businesses identify relevant social conversations happening in real time and take a targeted engagement approach, hopefully turning conversations into customers. The goal is to help organizations develop more personal relationships with existing and potential customers. The platform's detailed social profiles give businesses greater intelligence on anyone communicating on a given brand or topic over social channels. Engage enables social tagging and houses all inbound social communications for more targeted engagement and immediate action and response. Companies can also take advantage of detailed measurement and advanced conversation analysis tools for maximized business value. Focusing on specific individuals within a community rather than a generic topic lets companies create more personal and trusted relationships with customers.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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