Product Merger Mania
But even if Microsoft successfully bundles those communities with Windows Live Spaces, it may not matter. Forrester Research analyst Charlene Li pointed out in her blog Feb 1. that "both players are woefully lacking in this area." And if those communities and technologies are successfully tucked into Microsoft, do all of the Yahoo mail users become Hotmail users? Does Yahoo's search engine get subsumed by Windows Live Search? Both search engines just got retooled to better compete with Google.Will the Yahoo portal be deemed "Yahoo powered by Microsoft," or simply "Microsoft"? Also, what happens to the Zimbra assets? These products overlap with SharePoint and Office.Microsoft's bid for Yahoo faces challenges. Read why. In summary, what stays and what goes? This question carries with it vast uncertainties. Technology Business Research analyst Allan Krans said in a research note that Microsoft and Yahoo will face a "hard uphill battle in the Internet search market whether they merge or not, but a unified front may be the best option to challenge Google's dominance in the space." If Microsoft figures out the answers to these questions and executes accordingly, it will become a formidable force to fight Google in the search, online ad and cloud computing markets.