Microsoft's Best Answer to Google+ Might be Facebook
News Analysis: There's more than one way to enter the social networking market, and it looks like Microsoft is doing it by gradually expanding its alliance with Facebook.The announcement by Facebook CEO Mark Zuckerberg on July 6 that Facebook will be launching a new video chat capability using Skype was interesting on several levels. Perhaps the most interesting is that it appears to be a quick turnaround reaction to Google+, a new social networking service launched the previous week. Google+ has been described as "Facebook without the annoyances." And to some extent that's correct. On Facebook you either have people who are friends or have people who aren't friends and with whom you have no interaction unless you become friends. Of course, there are other options such as fan pages, etc. But the choices are pretty limited.
With Google+ (or G+ as it's being called now), you divide people you connect with into circles. You can use the premade circles such as "Friends" and "Acquaintances," or you can create circles with your choice of names. For example, I could create a circle called "eWEEK Editors" and then gather these people into that circle. The idea is that what you say to one circle stays there. Your acquaintances can't see what happens in your Friends circle.