Salesforce.com and LinkedIn in a Wiki
Many companies enable similar mashups. Few do it in a collaborative wiki environment and even fewer offer products that are crafted so that business users with little to no technical know-how can create the mashups after a site administrator registers the apps. Once created, these mashups may be shared with colleagues, customers and suppliers. MindTouch Deki Kilen Woods is being previewed at OSCON, but won't be available for download until later in July.
Kilen Woods is easily MindTouch's strongest foray into the enterprise yet. While traditional wiki apps allow users to work on documents, spreadsheets and presentations together and share video, e-mail and other files, the new Deki is integrating significant business apps that millions of users employ to improve business processes.
Granting users access to Salesforce.com, LinkedIn and other popular apps through a wiki is a smart move for a company looking to cater to Microsoft systems integrators.
By winning the hearts of these integrators, MindTouch could endear itself to Microsoft, which lacks this type of strong wiki capability in SharePoint and finds itself integrating with Awareness, Tomoye, Telligent Systems and others for such capabilities.
In the meantime, Fulkerson told me, MindTouch is gunning for MediaWiki's spot as the de facto enterprise wiki provider. Currently, he said, MediaWiki does a whopping 15,000 downloads a day; MindTouch racks up 2,000 to 3,000.
Fulkerson said MindTouch is gaining and believes Deki Kilen Woods will help the company meet its goal.
Replacing MediaWiki will be tough, but not impossible, as long as MindTouch continues its rapid innovation cycle. The adapters it created for Salesforce.com, et al., were created without the approval of those companies.
Look for MindTouch to start cementing actual business relationships with the companies it is integrating with in the future.