Nielsen's survey of 200,000 mobile Web users from June 2009 to June 2010 indicated that e-mail use devoured 41.6 percent of mobile Web users' time. That's a lot of messaging on Apple's iPhone, Google's Android devices and RIM's BlackBerry smartphones.
Social networking on Facebook, Twitter and other Websites
may dominate on the desktop, but time spent consuming e-mail rules the roost on
mobile devices in the United States, according to Nielsen.
A survey of 200,000 mobile Web users from June 2009 to
June 2010 indicated that e-mail use ate up 41.6 percent of mobile Web users'
shows how mobile Web users spend an hour on their mobile
devices, such as BlackBerry devices, Apple's iPhone or smartphones based on
Google's Android operating system.
Note that users spent on average 25 minutes in an hour
using e-mail, or three and one-half times as much as the 7 minutes the average
respondent spent on Web portals such as Yahoo or MSN. Social
networks such as Facebook and Twitter consumed 6 minutes of the average mobile
Web user's time.
That e-mail is a big deal on mobile devices should come
as no surprise.
Research In Motion's BlackBerry devices comprise the bulk
of smartphones in the United States, grabbing
35 percent of the market. BlackBerry
keyboards are first class and consumers and corporate road warriors alike use
BlackBerry devices for frequent e-mailing.
Apple's virtual keyboard on its iPhone has always been an
inviting tool for e-mailing and its latest iPhone 4 should boost the Apple cachet
despite the attenuation issues.
And while the keys on the virtual keyboards of Android
devices such as the Motorola Droid feel pinched and narrow, the keyboard on the
Motorola Droid X is the best yet
on an Android handset.
Mobile Web users also like to watch a lot of video clips
from YouTube and even movies on their smartphones, with a 20 percent increase in
activity from June 2009, Nielsen found. This growth led to 20 percent drops
in time spent accessing news and sports Websites.
Of course, the desktop presents a different story.
While e-mail reigned on mobile devices, social networking
and online games have eclipsed
Web portals and e-mail in use.
From June 2009 to June 2010, the the amount of time users
spent on Facebook, Twitter, YouTube and other social sites grew from 16 to 23 percent.
Nielsen analyst Dave Martin commented about this finding:
"Although we see similar characteristics amongst PC
and mobile Internet use, the way their activity is allocated is still pretty
"While convergence will continue, the unique
characteristics of computers and mobiles, both in their features and when and
where they are used mean that mobile Internet behavior mirroring its PC
counterpart is still some way off."