NutshellMail Dec. 8 launched from beta as a cloud computing tool to let users aggregate social network messages from Facebook, Twitter, LinkedIn, MySpace and other social networks. The SAAS service then pushes those status updates and alerts in e-mail digests when the user decides to receive them. NutshellMail's delivery model is also a departure from existing inbox management tools such as Xobni and Gist, both of which users must download.
The laundry list of messaging management applications got
longer Dec. 8 with the beta launch of NutshellMail, a software as a
service tool that aggregates users' notifications from Facebook, Twitter and
other social networks.
When users sign up for the service, they check boxes in the NutshellMail dashboard
to tell the service to accept notifications from specific social network and when they wish
to receive them right down to the exact hour.
the company hosts the service on
its own servers, which troll users' e-mail every hour to see if they received
any messages from social networks.
When social network messages ping users' e-mail inboxes,
NutshellMail parses them to determine if they are from the social networks'
users designated in the dashboard, consolidates them in concise e-mail messages,
or digests, and pushes them to users, who can peruse them when they're ready.
For a closer look at NutshellMail, please click here.
Normally, users would have to navigate to social network
sites when they receive alerts and notifications, but NutshellMail lets users then take action right from the pushed e-mails.
For example, users can reply directly to social alerts to
update status, comment on posts, share stories, write on walls and send tweets.
Specifically, users can keep track of Facebook pages and friend lists and Twitter
The service is designed to save users the time and effort
of sifting through their inboxes at a time when most users belong to two or
more social networks, such as Facebook, Twitter, LinkedIn or MySpace.
NutshellMail aggregates messages from those networks and Ning, as well as e-mail from
Yahoo, Google's Gmail, Microsoft Hotmail, and AOL.
For example, users who have a lot of Facebook friends or
Twitter followers may find themselves burdened by countless alerts about status
updates or direct messages from contacts on those social networks. NutshellMail
helps users filter out unwanted messages from contacts.
"Users are spending more and more time in their
social networks, not necessarily doing productive things but trying to
through all of the noise to get to the information they really want,"
NutshellMail co-founder Mark Schmulen told eWEEK in an interview.
"People want an easy
way to manage their social networks and filter out the noise to get to
information they want."
NutshellMail's SAAS delivery model is also a departure
from existing inbox management tools such as Xobni
, both of which users must download. Schmulen
also said NutshellMail is different because it's designed for mainstream Internet
users; Xobni and LinkedIn are targeted more for power users.
Still, Schmulen and NutshellMail co-founder and COO David
Lyman believe consumers and professional users alike will derive value from the
service, which is free and will be supported by ads that run in the NutshellMail e-mail digests. Users may
sign up for the service here
"We developed our service to work through e-mail
because it's an application that everyone knows well. We didn't want to force
users to log into yet another destination Website or to download another
bloated piece of software," added Lyman.