Obama's Interactive Surge Faces New Hampshire Challenge
Will his social network-centric campaign pull off another upset?A buoyed Barack Obama, a bloodied Hillary Clinton and a battling John Edwards all head into the Jan. 8 New Hampshire Democratic primary with continuing questions about their Internet support translating into votes. For Obama, it's a question of whether more of the same will deliver a victory in New Hampshire, which has decidedly different demographics than Iowa. Defying the pundits and the national polls that gave Clinton a comfortable lead going into last week's Iowa caucuses, Obama's social network-centric campaign pulled off a surprise victory, leaving Edwards and Clinton in the distance.
Tech-savvy Gen Xers are jumping on Obama's bandwagon. Click here to read more.Edwards, who has trailed Obama and Clinton since the earliest days of the campaign, also received a boost from his razor-thin second place finish over Clinton in Iowa. According to Politico, he has raised more than a $1 million in online contributions since the caucuses. Even Mike Huckabee, the upset Republican winner in Iowa, is earning chops for his online organizing and presence. Although Ron Paul continues to capture the hearts and mind of the Republican blogosphere, Huckabee's online metrics were spiking going into the Iowa caucuses.
Click here to read more about Obama's evolving hi-tech strategy.
The new focus on young voters flies in the face of statements by two of Clinton's top campaign strategists, Mandy Grunwald and Mark Penn, before the Iowa caucuses. "Our people look like caucus-goers and [Obama's] people look like they are 18," Grunwald said. "Penn said they look like Facebook."
That's exactly who they were and they turned out in record numbers to vote, principally for Obama.
"I don't know how the election is going to turn out, but right now it's fair to note that the candidates with the strongest interactive campaignsHuckabee and Obama, in particularare doing well in expanding the electorate and attracting unlikely voters to their side," Micah Sifry, editor of TechPresident, wrote Jan 6.