Salesforce.com Do.com Taps Gmail to Tackle Microsoft
Salesforce.com's takes the Manymoon assets and rewrites them as a Heroku-based project management app using Gmail and Google Docs, challenging Microsoft with Do.com.Salesforce.com (NASDAQ:CRM) is making Google's (NASDAQ:GOOG) Gmail and Google Docs applications the centerpiece for a new task management and collaboration application, called Do.com.
Now in limited beta testing, Do.com offers group planning helping organize workflows with their contacts around tasks in what Salesforce.com Senior Vice President Sean Whiteley told ReadWriteWeb is a "prosumer application" used for anything from grocery lists and social event planning to small project management. See screenshots here.
While Do.com appears to compete with project management apps such as Base Camp or Microsoft Project, Pombriant said Salesforce is apparently intent on inventing new categories and new businesses, not unlike what Microsoft did successfully in the 1980s and '90s. Time will tell if Do.com will catch on, as Pombriant noted that with Microsoft, no single product was complete or had all of the resources it needed to be a hit. "The strategy was to see if there was market uptake and if there was interest, resources would be allocated to complete the product and take over the niche," Pombriant said. "This worked for Windows (recall it was Windows 3.0 that was the hit) and for Office. Other products languished." Still, Do.com is another way for Salesforce.com to leverage its own assets, as well as that of cloud partner Google, to attack the Redmond, Wash.-based software giant.