At the VoiceCon 2009 show in San Francisco, officials with the Siemens Enterprise Communications Group will show off the upcoming integration of Twitter with the company's OpenScape UC application. The demo is the latest example of the growing presence of social networking programs in business, improving not only communication between workers, but also between companies and their customers.
In a nod to the growing influence of social networking in the business
world, Siemens' enterprise communications unit is looking to integrate Twitter
with its unified communications application.
At the VoiceCon 2009 show in San Francisco
Nov. 4, the Siemens Enterprise Communications Group-or SEN
Group-is demonstrating the use of Twitter within its OpenScape UC applications.
The preview will be given during a keynote at the show by Mark Straton, the
company's senior vice president for marketing of voice and application
The demonstration will show off the Twitter functionality in OpenScape while
running in the Amazon Elastic Compute Cloud computing environment.
The company expects to offer Twitter integration within OpenScape in the first
quarter next year, according to SEN Group
The demonstration in San Francisco
is designed to show businesses how easily they can integrate social networking
tools like Twitter, Facebook and LinkedIn into their larger communications
deployments, according to Straton. Such social networking applications not only
improve communications between employees, but also between businesses and their
"Social media tools have rapidly moved from being the preferred
communication method of Millennials to the standard by which enterprise workers
and customers can quickly and freely connect," Straton said in a statement.
At the VoiceCon show in Orlando, Fla.,
in March, SEN Group officials showed a
proof-of-concept of its cloud computing, which they said illustrated the
benefits of OpenScape's standards-based foundation. The UC application is built
on OpenSOA Web services and SIP (Session Initiation Protocol) standards, all of
which feed into its capability of integrating with social networking apps, they
At the San Francisco event, SEN
Group officials also are announcing that OpenScape can now be accessed in a
cloud computing fashion. Using software development kits, developers can create
programs that leverage the OpenScape application with social networking
programs, officials said.
Through a pay-as-you-go model, developers will be charged an hourly price to
access the OpenScape application and run development and production instances
of the software as they develop mashups with social networking programs.