SlideRocket Sales & Marketing Edition adds sharing, permissions and control features to boost security for presentations being shared with multiple users. Google, Zoho and Adobe all offer cloud-based presentation applications. However, while those vendors offer presentation applications as part of broader software suites that include word processing and spreadsheet applications, SlideRocket is the rare company selling only a presentation application.
SlideRocket, which makes a Web presentation platform using Adobe's
Flex software development kit, is looking to attract more sales and
marketing teams to use its popular application.
The company Sept. 29 released SlideRocket Sales & Marketing Edition,
adding sharing, permissions and control features to boost security for
presentations being shared with multiple users.
Users of SlideRocket Sales & Marketing Edition can make presentations
available to all users via a simple URL, or share a presentation with a
specific group by e-mailing a special link to the content.
Password protection ensures the presentation is only seen by the intended
audience. New permissions also dictate who may print or embed a presentation
once it's been viewed. The Sales & Marketing Edition also features an
option to set expiration dates to prohibit parties from accessing presentations
after a certain date.
In a thinly veiled jab at Microsoft's leading PowerPoint presentation
application, SlideRocket CEO Chuck Dietrich
said presentation technology is a 25-year-old technology where people create a
digital brochure, save it and send it to people.
This static document is insufficient for today's business climate, where
knowledge workers are sharing content and information online, often in real
time. SlideRocket aims to change that perception with its cloud-based offering.
"Our whole vision is taking the power and value of the Internet or the
cloud to presentations," Dietrich told eWEEK. Targeting salespeople and
marketers makes perfect sense because presentations, along with e-mail, are one
of the key tools sales and marketing professionals use every day to get their
jobs done.
It also marks a sharper enterprise focus for SlideRocket, which Dietrich
said has focused on media, advertising and entertainment markets, or other
companies that had a specific brand to promote.
SlideRocket isn't the only vendor looking to break Microsoft's stranglehold
on the market for presentation software. Google, Zoho and Adobe all offer
cloud-based presentation applications. However, while those vendors offer
presentation applications as part of broader software suites that include word
processing and spreadsheet applications, SlideRocket is the rare company
selling only a presentation application.
That makes it challenging for SlideRocket. It could also make it a target
for a company looking to buy a presentation application instead of building
one.
SlideRocket Sales & Marketing Edition doesn't address the security
aspects of presentation sharing.
A new SlideRocket Portable Presentation feature lets sales and marketers
give a presentation without worrying about connectivity or hardware
compatibility issues and without the need for a specialized player. Users can
export their presentations and e-mail them, or save the files on hard drives or
USB drives.
The solution also includes a tool that lets users create groups of married
slides that can be searched and dragged and dropped directly into
presentations. In addition, the solution leverages SlideRocket's existing
analytics capabilities, which tell users when a presentation is opened, if it
was forwarded and on which slides the viewer stayed the longest.
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