While blogs have opened the Web to more voices, the medium also is changing the dynamics of online interaction. They even can be the best defense against an overly nasty flame war, according to panelists. Mena Trott, co-founder and CEO at blog software maker Six Apart Ltd., said her company made use of one of the main features in its Movable Type software to its advantagetrackback. Trackback allows a blog publisher to track and list other blogs that are referring to and writing about a post."If we had had open comments then it would have been a thousand times worse because it would breed anonymity," Trott said. "The accountability of Weblogs is that they are your online personality." Six Apart recorded between 800 to 900 trackbacks from its original posting about the pricing changes and another 300 to 400 when it asked for more feedback in a later blog posting, Trott said. Bloggers often wrote essaylike responses and provided insight that helped shape a revamped pricing structure for Movable Type announced last week, she said. Check out eWEEK.coms Messaging Center at http://messaging.eweek.com for more on IM and other collaboration technologies. Be sure to add our eWEEK.com messaging and collaboration news feed to your RSS newsreader or My Yahoo page:
Six Apart last month introduced a new pricing model for Movable Type, a move sure to draw some negative reaction, Trott said. But Six Apart decided to use trackback when sharing its pricing news through the companys blog because it provides more pertinent feedback than a blog comment section or customer e-mails, Trott said.