Social Networking Keeps Buzzing - ' Full Release at ZeroDegrees ' (
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At ZeroDegrees, the time has come to move out of test mode. It turned on the full release of its social-networking site this week with a slew of new features. Barry Dillers InterActiveCorp
added ZeroDegrees to its Internet properties in March.
It is offering an option for users to promote their ZeroDegrees profiles within top search engines with a proprietary linking technology that attempts to improve the ranking of profiles in search results, said officials at the West Hollywood, Calif., company. The features could be particularly useful for professionals wanting to draw more people to their information.
Other new features include Web-based e-mail and contact manager as well as search results in the service that provide more descriptive information about a member.
On the enterprise side of social network, San Francisco-based Leverage Software last week launched its Leverage Relationship Intelligence software. The company doesnt bill itself as social networking but as a "relationship capital management" company.
Its software, offered as a subscription-based service, mines and ranks users contacts within an enterprise in ways similar to competitors such as Spoke Software Inc. and Visible Path Corp., said Mike Walsh, Leverages CEO and founder.
Are enterprises ready for social networking? Click here to read more.
But Leverage also has combined analytical tools on top of social networking, so an enterprise can view patterns and gaps in such areas as the geography or industries covered by their sales contacts, Walsh said.
Individual users also choose which of their contacts to share with others in their company. Leverage also combines outside data—such as from the Web and business directories—with contact information on sale prospects, Walsh said.
"Our primary differentiator is our focus on the business individual, the addition of high-quality data and presenting information so its actionable," Walsh said
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