ZeroDegrees offers contact advice

By Shelley Solheim  |  Posted 2004-03-19 Print this article Print

ZeroDegrees, which this month was acquired by IAC/InterActiveCorp, offers a hosted service where users can create their own business networks. There are now some 280,000 users in the network, Jeffrey said. ZeroDegrees offers integration with Microsofts Outlook e-mail client. The software can scan a users Outlook account and make recommendations about which users should be added to the network. ZeroDegrees can import data from other e-mail clients as well. Jeffrey said one feature thats becoming increasingly popular is the Inner Circle option, which allows users to create a restricted level for people with whom a user would "share [a] Rolodex." Those in the Inner Circle can contact each other freely, while other users have to request an introduction.
ZeroDegrees plans to ramp up its network in the next four months, with new sales-intelligence features and richer integration with other contact managers, Jeffrey said.
He acknowledged that there is a limit to using social-networking technologies for business. "Salespeople are mavericks, gunslingers; theres no way theyll let people get hold of their contacts," he said. Next page: Its nice, but how do you make money off it?


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