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While it can be difficult to identify appropriate uses of Twitter for serious business, many companies do recognize the value of the capabilities the microblogging service provides. Socialcast is essentially a Twitter for businesses that has some nice touches for specific types of messages and for keeping co-workers up-to-date on status, projects and important company information.
By Jim Rapoza
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- Socialcast Is Twitter for the Enterprise
- Activity Stream
The Socialcast Activity Stream provides a Twitter-like status feed for workers (similar to the news feed in Facebook). - Microblogging Capabilities
While Twitter can often seem like a waste of time for most businesses, the idea behind the microblogging capabilities in Socialcast is to allow employees to collaborate and reach out to co-workers while cutting down on large e-mail threads. - Customized Categories
Socialcast updates can be sorted based on things like questions and ideas. Updates can be sorted into customized categories and can have files attached to them. - Updates on Colleagues
Simple social networking features in Socialcast let employees view details about co-workers and choose whether to follow the updates and messages from those colleagues. - Q&A
If a post in Socialcast ends in a question mark, it is automatically categorized as a question in the system, making it possible to sort and track all outstanding questions. - Basic Analytics
Very basic analytics make it possible for administrators to have a simple understanding of how employees are using the Socialcast system.
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