Messaging & Collaboration - eWeek

Messaging & Collaboration: Socialcast Is Twitter for the Enterprise


While it can be difficult to identify appropriate uses of Twitter for serious business, many companies do recognize the value of the capabilities the microblogging service provides. Socialcast is essentially a Twitter for businesses that has some nice touches for specific types of messages and for keeping co-workers up-to-date on status, projects and important company information.

By Jim Rapoza
 
  • Socialcast Is Twitter for the Enterprise
  • Activity Stream
    The Socialcast Activity Stream provides a Twitter-like status feed for workers (similar to the news feed in Facebook).
  • Microblogging Capabilities
    While Twitter can often seem like a waste of time for most businesses, the idea behind the microblogging capabilities in Socialcast is to allow employees to collaborate and reach out to co-workers while cutting down on large e-mail threads.
  • Customized Categories
    Socialcast updates can be sorted based on things like questions and ideas. Updates can be sorted into customized categories and can have files attached to them.
  • Updates on Colleagues
    Simple social networking features in Socialcast let employees view details about co-workers and choose whether to follow the updates and messages from those colleagues.
  • Q&A
    If a post in Socialcast ends in a question mark, it is automatically categorized as a question in the system, making it possible to sort and track all outstanding questions.
  • Basic Analytics
    Very basic analytics make it possible for administrators to have a simple understanding of how employees are using the Socialcast system.
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