The Great Microsoft-Google Social Web Battle - Government Steps In
Concerned by protests over what consumers claim is an invasion of privacy, the U.S. government steps in in 2010 to regulate how Internet companies mine consumer data to target ads. Social ad revenue levels off under the revised rules, becoming just another vanilla revenue stream for both Google and Microsoft. The companies then step up competition in the cloud computing market.
The March 25 announcement that Yahoo was joining forces with Google and MySpace to forge the OpenSocial Foundation was hardly a surprise, given Yahoo's tendency toward open standards. OpenSocial includes APIs that let developers write applications that will work on any social site that supports the effort. Facebook has already declined to participate, and Microsoft seems to be in a holding pattern on the OpenSocial spec. What exactly does this mean? Would a Microsoft purchase of Yahoo complicate matters for the OpenSocial Foundation? Could Google and Microsoft get along together in OpenSocial? eWEEK offers a hypothetical scenario of how the social Web could play out in a chess game between rivals Google and Microsoft during the next few years.