The Great Microsoft-Google Social Web Battle - Facebook Is Blown Away
The March 25 announcement that Yahoo was joining forces with Google and MySpace to forge the OpenSocial Foundation was hardly a surprise, given Yahoo's tendency toward open standards. OpenSocial includes APIs that let developers write applications that will work on any social site that supports the effort. Facebook has already declined to participate, and Microsoft seems to be in a holding pattern on the OpenSocial spec. What exactly does this mean? Would a Microsoft purchase of Yahoo complicate matters for the OpenSocial Foundation? Could Google and Microsoft get along together in OpenSocial? eWEEK offers a hypothetical scenario of how the social Web could play out in a chess game between rivals Google and Microsoft during the next few years.
Fed up by walled gardens and privacy issues, a quarter of Facebook's users cancel their membership and join MySpace, Bebo (soon to be owned by AOL) or one of a dozen other social networks supporting OpenSocial, thanks to a flood of viral apps.