Dean for America Base

By Edward Cone  |  Posted 2003-12-12 Print this article Print

Case"> Dean for America Base Case

Headquarters: 60 Farrell St., Suite 300, South Burlington, VT 05043

Phone: (802) 651-3200

Business: Dean for America is the presidential campaign of Howard Dean, the former governor of Vermont.

Top Technology Executive: Dick Rowe is the de facto chief information officer, although the campaign eschews business titles.

Financials: Raised over $30 million in campaign donations through mid-November 2003.

Challenges: Popularize little-known candidate; create local organizations in key primary states and across the country, without spending much money; win the Iowa caucus, the New Hampshire primary and enough subsequent contests to secure the Democratic nomination; unseat incumbent George W. Bush in general election.

Baseline Goals:

  • Secure the 2,159 delegates needed to win the Democratic nomination in July; secure the 270 electoral votes needed to win the White House in November.

  • Raise more than $45-million limit to carry it through the primary season, making its gamble on declining federal matching funds pay off.

  • Use digital networking to create an army of volunteers. So far, more than 148,000 people have used an electronic meeting tool to become involved in the campaign.

  • Use Internet tools to build support. So far, more than 86,000 letters to undecided voters have been generated by individuals using these tools.

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    Senior Writer and author of the Know It All blog

    Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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