Consider the post-Gapple future: Despite the separation of Google's search church and Apple's hardware state, Apple's closed proprietary ways begin to exert an ominous undertow on Google's executives and trickle down to the product people. These folks begin to realize that controlling the information flow the way Apple does makes it easier on product development. App betas are no longer thrown up the second the last 0 or 1 is written, and Google becomes a mercilessly discreet entity. The new style sucks the fun out of the Web, and users spurn Gapple and flock to more socially oriented sites such as Facebook, MySpace and LinkedIn, which begin sponsoring their own mobile devices for consumers and businesses.