Top 5 Reasons Google Should/Shouldnt Buy Apple - 2. Trigger for Mobile Ad Blitz

By Clint Boulton  |  Posted 2008-03-18 Print this article Print
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Combining the ultra-consumer-friendly iPhone with Google Search and Apps should make advertisers and publishers more comfortable with creating ads for the iPhone. Assuming Microsoft's bid for Yahoo comes to fruition, Google would be better positioned with Apple in going head-to-head versus Microhoo. That will be important since a Microhoo would be extremely attractive to mobile advertisers, thanks to Microsoft-


Google CEO Eric Schmidt has made it perfectly clear he doesn't like the idea that Microsoft will buy Yahoo. That-


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