Twitter's Top 10 Celebrities Include Obama, Armstrong
Twitter has grown exponentially since its creation, with the microblogging service now hosting roughly 8 million unique users - up from 1 million in 2008. Given such popularity, it's almost inevitable that celebrities and luminaries would utilize it as a way of solidifying their brand and expanding their base of support.Twitter has grown to millions of users since it launched in 2006, with some posting 140-character microbloggings, or "tweets," several times per day. Twitter itself is even becoming more incorporated into the enterprise, with Salesforce.com adding the site to its Service Cloud solution and Microsoft sponsoring a site, ExecTweets, as part of its "It's Everybody's Business" campaign. In March 2009, Twitter also added a search feature to its users' main page that some pundits felt would put the microblogging site into a more directly competitive alignment with Facebook and Google. By allowing users to see, via a "Trends" menu, which topics are currently generating the most online traffic, Twitter became a more robust tool for the enterprise and small businesses looking to monitor the buzz about particular products within the marketplace.
Given its increased search capability, it's little wonder that rumors started about Google's possible interest in acquiring Twitter. The blog TechCrunch reported in early April 2009 that the two companies were indeed in talks, and pundits suggested that such a purchase would possibly put Google in a much stronger position in its competition against Microsoft and Yahoo.