Using Tech To Measure Social Media Success

Social media is all the rage with Facebook, LinkedIn and Twitter taking center stage at small and medium sized businesses, but how do you know if your company is using the tools successfully? In this week’s Business Advisor video blog, Eric Lundquist, V.P. of Editorial Content at Ziff Davis Enterprise, sits down with David B. Thomas, Director of Social Strategy at Radian6, to discuss the tools that can lead your organization to social success. We’ll highlight how to get the most out of your social spending.