Will Microsoft Online Services Cannibalize On-Premises Exchange, SharePoint? (
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Microsoft on Nov. 17 formally launched Exchange Online and SharePoint Online,
Web-based versions of its productivity and collaboration software applications,
providing two more logs with which to stoke the fire in its fight with Google.
Exchange Online and SharePoint Online represent an attempt to take share from
Google Apps in the increasingly turbulent market for SAAS (software as a service),
or cloud computing. Google Apps, including Gmail and Docs word processing,
presentation and spreadsheet programs, was created as an alternative to
Microsoft's Exchange and SharePoint.
Is it not logical to conclude that Exchange Online and SharePoint Online might similarly
take share from Microsoft's classic packages, which users download locally to
PCs and servers? Will Microsoft's SAAS solutions cannibalize the sales of its on-premises
applications?
Not at all, said Chris Capossela, senior vice president for Microsoft's
Information Worker division. Capossela said two-thirds of existing Exchange
Online and SharePoint Online customers, as well as those currently in the
pipeline, are coming from on-premises suites such as IBM
Lotus Notes and Novell GroupWise. He added:
We see this as an expansion of
customers we are able to serve with Exchange and SharePoint, not a migration of
existing customers. We can now reach people more easily and they don't need an
IT person to run their messaging.
No doubt Google's enterprise team used the same argument to promote Google
Apps over Exchange and SharePoint. Ironically, Capossela didn't claim Microsoft
was taking share from Google. He said he expects that to change because
Microsoft is offering more flexible pricing than Google's one-size-fits-all pricing.