Yahoo Employees Bracing for Expected Layoffs
Analysis: Even casual industry observers know that the Sunnyvale, Calif.-based company has been struggling for more than a decade and is due for streamlining.Yahoo employees are bracing for a corporate restructuring and a serious round of layoffs, if one believes a report issued March 5 from the Dow Jones IT news site AllThingsD. Of course, even casual industry observers don't need that report to know that the Sunnyvale, Calif.-based company has been struggling for more than a decade and is due for streamlining. The once-thriving Web services provider saw its co-founder/former CEO/spiritual leader, Jerry Yang, resign last month, along with its board chairman, Roy Bostock, and three other board members.
Since 2007, Yahoo has had four CEOs: former Warner Bros. Chairman and co-CEO Terry Semel (2004-2007), Yang (2007-2009), Autodesk CEO Carol Bartz (2009-2011) and former PayPal President Scott Thompson, hired on Jan. 4, 2012. Semel resigned in 2007, with Yang replacing him. Bartz was fired by Bostock in September 2011. Turnover in that job alone tells the story of company leadership in turmoil.
The die has been cast since 2008, when Yang, Bostock and a majority of the Yahoo board turned away a $44.6 billion buyout bid from Microsoft, a move that has lived in infamy with many investorsnow mostly former investorsever since. For about seven years, Yahoo ranked as the world's No. 1 Internet search engine. However, Google bypassed it in general usage in about 2002. Facebook, Twitter and other social media services also have taken page views from Yahoo, which is still the No. 2 search provider and whose Yahoo Mail is the world's leading Webmail application. Yang was a focal point of controversy in 2008 after he persuaded the board to turn down an offer from Microsoft to acquire the company for $44.6 billion, or about $31 a share. Yang feared that a Microsoft takeover would irrevocably damage Yahoo's business model and image. Buyout a Possibility
It is possiblemore likely, probablethat Yahoo will tighten its belts and trim headcount in order to make it more attractive to a potential buyer. It's still possible that Microsoft, which licenses Yahoo's IT for its Bing search engine, could be interested. But that $44.6 billion offer from 2008 is now officially a pipe dream, since the company's market cap is estimated at $17.75 billion. Yahoo's common stock in July 2008 was selling for about $23 per share and had been as high as $33.63 in October 2007. The stock closed at $14.62 on March 5.