Amazon Drops Price of Kindle E-Reader
After the announcement of Barnes and Noble's competing e-reader, the $259 Nook, Amazon drops the price of the Kindle to $259 from $279.Online retail giant Amazon announced during its third quarter earnings call that it is dropping the price of its heavily promoted e-reader, the Kindle. The company said they started shipping Kindle with U.S. & International Wireless and lowered its price to $259 from $279. The newest Kindle is available to ship to customers living outside the U.S. Customers in more than 100 countries around the world. Amazon currently sells one other Kindle model, the widescreen DX, which lists for $489.
As competitors like the Nook threaten Amazon's grip on a still nascent industry, Amazon used the launch of the Kindle for PC application to share in the anticipation and attention built around the launch of Microsoft's Windows 7 operating system. Microsoft demonstrated Kindle for PC for the first time ever at the Windows 7 launch event in New York City.
"Customers have told us that they want access to a wider variety of content and an increasingly diverse set of form factors," said Microsoft's corporate vice president of Windows Platform Strategy, Mike Nash. "With the announcement of Kindle for PC, Amazon is making its massive selection of Kindle books available on the world's most widely used platform. The new Kindle for PC's use of Windows 7 features such as Jump Lists and Windows Touch demonstrates how Windows 7 makes new things possible."